Media Training
Effective communication is the cornerstone of public
health.
Rapidly evolving events require timely communication. Policy
decisions are made and health messages communicated under uncertainty about the
magnitude and exact nature of the risks. Poorly handled communications can
create or exacerbate the understanding of risks.
In November 2016, SBC and PHO held an interactive media
training workshop for public health professionals seeking to advance their
communications and media spokesperson skills.
The Advanced Media Training Workshop offered in-depth
training to a small group, focusing on interview and delivery techniques, key
message development and performance in phone and television style interviews.
Back row: Karen Gordon, Gordon Strategy (left) and Janet Wong, Public Health Ontario (right)
Front row: 2016 Advanced Media Training Workshop prticipants
This intimate and interactive workshop was facilitated by
Karen Gordon of Gordon Strategy, and Public Health Ontario media
relations advisor, Janet Wong. Participants had an opportunity to finesse their performance
and delivery techniques, learn about verbal and non-verbal communication
skills, in addition to learning about media pitfalls, traps and bridging.
Each
participant had the chance to hone their interview techniques while engaging in
mock interviews. Interviews were recorded and played back to provide the
participants an opportunity to observe and critique their delivery on-camera,
in addition to receiving feedback through group discussion.
Photo credits: Samantha Engbers
"The small and intimate group setting created a safe space to
ask questions and practice media interview skills."
"Personalized feedback was amazing and the trainers were
great!"
"The public health scenarios we used throughout the workshop for the mock interviews were very relevant and timely."
— 2016 Advanced Media Training participants
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